Meet Our Super Team!

  • Laetitia Keyrouz

    Founder & Creative Director

  • Bea Campomanes

    Art Director

  • Hana El Bendary

    Graphic Designer

  • Karma Makarem

    Graphic Designer

  • Ghida Nadar

    Graphic Designer

  • Celine Samadi

    Graphic Designer

  • Zeina Houssari

    Junior Graphic Designer

  • Abdul Hassan Tarraf

    Junior Graphic Designer

  • Mahmoud Nasser

    Assistant Manager

  • Amira El Sheikh

    Graphic Designer

  • Aya Katorgi

    Junior Graphic Designer

We like to build hype around concepts worth sharing to the world. We tell stories, build emotions and create experiences.

Our most valuable asset? We understand you.

We stand by dreamers and visionaries by combining strategic research and innovative design to create timeless brands that resonate with their communities. We don’t shy away from the wacky, the strange, the bold or the unfamiliar.

Unafraid to experiment and unbound by traditions—we like to imagine the new and reinvent what exists.

This is the unkoated approach. Welcome to our playground!

Our Services

  • Before we design anything, we think. A LOT. We start by asking questions (including the uncomfortable ones)  until we get right into the core of what you're really about. Because honestly? Design without strategy is just expensive decoration.

    • Market Research & Benchmarks

    • Brand Concept & Positioning

    • Brand Naming

    • Brand Story & Tagline

    • Communication Strategy

  • This is where your brand starts looking like something people actually remember, an identity that feels like you on your absolute best day. The landscape changes fast, which is why we build a core so strong it gives you the freedom to adapt, experiment, and launch big ideas.

    • Logos

    • Colors & Typography

    • Iconography & Visual Elements

    • Illustrations & Photographic Style

    • Brand Language

    • Visual Compositions

  • If it’s going into someone’s hands, it better feel right. We design packaging and print materials that are so intentional they tell a story, and so engaging they make people want to keep it (or at least Instagram it). We obsess over the entire customer experience, ensuring that every unboxing feels like a discovery rather than just another delivery.

    • PR Kit

    • Packaging

    • Stationery

    • Menu & Brochures

    • Posters & Publications

    • Invitation

    • Merchandise

  • Websites shouldn't be boring. We design digital experiences that adapt to your needs and fit your budget, period. By outsmarting tools, we give you a platform that’s easy to use and built to scale. No jargon, no complicated manuals. Just smart design that works its butt off and looks damn good doing it.

    • Sitemap & Wireframes

    • UI/UX Design

    • Web & App Design

    • Newsletters

  • Launching something? Repositioning? Feeling stuck? We’re here to help you find the perfect way to make a buzz. We bring the ideas that feel culturally relevant and perfectly timed. From ideation to execution, we ensure your brand doesn't just join the conversation; it leads it, saying the right thing at the exact moment the world is listening.

    • Online Campaigns (Concept, Visual Mood Board, Art Direction, Content Calendar, Content Creation, Photography, Videography)

    • Offline Campaigns (PR Kit, In store activations, Pop ups & Space design)

  • We skip the monthly retainers and give you the ultimate playbook instead, mapping out your visuals, vibe, and launch-day energy so you can run the show yourself. Because let’s be real: social media works best when it’s coming from the source, not a disconnected agency on a monthly clock.

    • Research & Benchmarks

    • Brand Story & Communication Style

    • Ecosystem & Role of Each Platform

    • Content Pillars

    • Photographic & Visual Style

  • This is where we really flex. We create pop-ups and spaces that people talk about and feel genuinely worth sharing. By building spaces that create buzz and stay fresh long after opening day, we ensure your brand feels like a discovery, not just another stop on a map.

    • Roadmap & Zoning

    • Mood Board & Materials

    • Experience Design & Activations

    • Booths, Pop Ups & Small Interiors

    • Window Displays

    • Signage and Wayfinding

  • Whether you’re pitching a new concept, a dream location, or your first startup, we craft the perfect deck that’s tight, visually sharp, and impossible to ignore.

    We pool your best resources and curate the right information to tell a winning story, giving you the confidence to close that deal.

Some of our favorite people (also known as our clients)

Whether we're teaming up with the biggest global names or the neighborhood dreamers, our standard is always sky-high. At the end of the day, we’re just experts who really love doing the fun stuff for brands we believe in.