CHIKI Under the Lemon Sun

CHIKI Under the Lemon Sun is our love letter to summer—where chicken meets citrus and every bite tastes like sunshine. Wrapped in a wash of vibrant yellow, the campaign brings feel-good summer energy to every bite, every sip, and every sunny moment at CHIKI.

To celebrate the season, we transformed CHIKI’s bold, crave-worthy menu into a full sensory summer experience built around lemon-infused flavors, vibrant visuals, and carefree energy. The campaign introduced a limited lemon-forward menu, from honey-glazed wings to zesty chicken sandwiches and refreshing citrus drinks, each designed to taste like a splash of sunlight: bold, fresh, and totally irresistible.

The concept extended beyond the menu into a playful packaging system inspired by summer on the go. Wings were served in beach-style buckets, turning a classic shareable into a sunny statement. Burgers were wrapped in lemon-patterned sleeves, echoing fresh produce market vibes, while citrus drinks and spritz-style beverages were served in open cans: cool, casual, and road-ready. Every touchpoint reinforced the idea of effortless summer indulgence.

We carried the experience further by transforming CHIKI’s drive-thru pop-up into a roadside summer destination, complete with striped canopies, yellow umbrellas, and bold signage that felt like golden hour all day long. The space became a pit stop of sunshine in the middle of the heatwave.

To amplify the launch, we rolled out a structured content calendar spanning teaser, launch, and sustaining phases. From close-ups of lemons and sauce drizzles to behind-the-scenes kitchen moments, menu reveals, drive-thru scenes, and community-led content, the campaign lived across social with a mix of stills, reels, and carousels—building anticipation, driving excitement, and keeping the summer energy alive throughout the season.

Bright, bold, and unapologetically fun, the campaign positioned CHIKI as the ultimate summer stop in the heat of the city.

This summer, CHIKI wasn’t just serving chicken.
We were serving sunshine.