Box of Tricks
Tiktok

Box of Tricks is an internal TikTok initiative designed to give teams exactly what they need, exactly when they need it.
From building presentations and pitches, to accessing creative assets, understanding TikTok products, or navigating client challenges - everything lives in one place. A true toolkit for everyday work.

At the core of the system are dedicated hubs like The Content Superstore and The Creative Kit, each part of the wider METAP Box of Tricks ecosystem - bringing together key portals, tools, and internal resources into one seamless experience.
But this wasn’t just about organizing information. It was about making people want to use it.

We translated TikTok’s playful, energetic spirit into a physical and digital branding system - integrated directly into their workspace. From bold, colorful posters with sharp and witty messaging, to customized Notion covers and tool interfaces, every touchpoint was designed to engage.

The system is built around a literal “Box of Tricks” concept: A clear color-coded structure for easy navigation, a set of illustrations representing each category, a visual language that feels intuitive, lively, and unmistakably TikTok.

The result is a tool that doesn’t feel like a tool. It feels like something you want to explore.

By making information more accessible, visual, and enjoyable, the platform drives better usage, stronger alignment, and ultimately a more efficient and confident team - without ever losing the fun.