Dots Cafe
Strategy, Rebranding, Packaging, Uniforms, Truck Design, Launching Campaign, Pitch Deck
Industry: F&B
Date: 2024
Credits: Photography by Dots
Truck Design in collaboration with JA&Partners
Dots Café — A Bold Reinvention Rooted in Simplicity
We reimagined Dots Café with a complete rebrand—transforming its identity into something bold, modern, and emotionally resonant. The logo was redrawn from scratch, with both the Latin and Arabic versions developed in parallel to reflect the same rhythm and personality.
At the heart of the brand is an emblem: a minimalist illustration of two hands holding a cup of coffee, where the coffee itself is represented by a single black dot. This became the foundation for a full set of custom icons, all echoing the same linear visual style.
Grounded in the idea of "One Dot at a Time," our strategy centered on turning Dots into a symbol of slow living—an antidote to fast-paced trends, inviting people to pause, connect, and savor the moment.
The brand's core palette—beige and black—reflects that mindset. It offers a clean, quiet canvas that allows space for colorful seasonal campaigns and playful extensions to pop when needed.
We extended the identity across packaging with interactive elements and brought the same design thinking to the truck concept. Without relying on bright colors, we leaned into texture and materiality—making the truck feel like a mobile pop-up with a strong presence. Designed for versatility, it's easy to replicate and translate into physical spaces in the future.
While the branding remains minimal and mindful, subtle touches of color keep the brand playful and approachable—ensuring Dots Café feels warm, expressive, and unmistakably alive.
In the heart of the bustling city, where life moves at a dizzying pace, they're emerged a haven of tranquility and connection – Dot's. Time works differently here. Our form of revolt is rest.
Nurtured by a passion for slow living and meaningful connections, Dot's stands as a testament to the beauty of embracing life one dot at a time.
We foster connections, reflect and recuperate.
More than a truck, it is a call to savor each sip, each bite, and each interaction. With every cup poured and every pastry shared, we weave a tapestry of moments – small, yet significant. Each dot represents a pause, a breath, a chance to revel in the beauty of now.
